MIC assesses customers’ needs and helps organisations to act upon these, leading to a unique experience of your brand.
MIC (Marketing & Insights Consultancy) provides advice and interim management on the cutting edge of marketing, strategy and innovation. This has been the case for the past 4 years. In those years MIC had the privilege to serve some interesting clients: KPN, DSM, Heineken, Jaarbeurs, to name but a few.
The customer is the focal point in every business decision. Having insight in customers and acting accordingly is key for sustainable growth of organisations on the longer term. Gathering and using customer insights ought to be the basis of every innovation, NPD, communication, marketing and sales process. Not a single project can start without people wondering –and having researched– what the customer thinks and needs.
The top 3 organisational pitfalls according to MIC:
- Not putting the customer at the heart of the organisation, but sticking to own insights
- No willingness to improve and clinging to the current situation and successes
- Taking the digitisation of the own organisation as starting point without hearing customers’ needs
In brief: inside-out thinking!
The customer at the centre
Organisations state in their vision and strategy “to put the customer at the centre”. But how does that work?
MIC checks with the client what goes well and where improvements are needed, does research amongst (potential) customers and ex-customers and comes up with a concrete proposal which describes steps to take for all departments.
Every so-called “touchpoint” will be researched, a customer friendly attitude (customer and sustainable excellence) will be implemented in which every step from idea generation, concept and product development will be involved.
Insights and concepts
Your organisation needs customer insights. MIC can help setup a programme, coordinate the execution and deliver concrete insights, as well as transforming these into concepts for new products and services (value propositions).
Key is to combine multiple information sources: consumer information and market and brand information. The “big insights” are based on the aforementioned and have a high chance of success.
MIC also offers workshops concept writing.
Marketing and Research
Your organisation wants to introduce new products or services and therefore needs the input of (potential) customers.
MIC offers interim market research; from idea generation to the implementation and launch of new products and services onto the market.
MIC has extensive experience in writing concepts, executing market and customer/consumer research as well as applying the aforementioned. This way your risk is reduced significantly, whereas the success rate increases exponentially.
Interested? Please feel free to contact Patrick Bruin from MIC.